Take time to understand your audiences’ priorities, objectives and fears…these will continually change.
Consider message, imagery and tone of all marketing materials and campaigns and determine whether they are appropriate right now.
People aren’t perfect and brands shouldn’t be either. The most important thing is to be true to the brand.
Update your employees, investors, business partners and the media frequently about what the brand is doing and continue to market to consumers.
Create a marketing communications plan for different scenarios like a short, medium and long-term shutdown as well as a return to normal.