Are you
keeping your
brand alive?

How do I keep
our brand going?

1

Tune into your audiences

Take time to understand your audiences’ priorities, objectives and fears…these will continually change.

2

Be hypersensitive

Consider message, imagery and tone of all marketing materials and campaigns and determine whether they are appropriate right now.

3

Don’t be perfect, be authentic

People aren’t perfect and brands shouldn’t be either. The most important thing is to be true to the brand.

4

Keep communicating

Update your employees, investors, business partners and the media frequently about what the brand is doing and continue to market to consumers.

5

Prepare for what’s next

Create a marketing communications plan for different scenarios like a short, medium and long-term shutdown as well as a return to normal.

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Ask yourself...

Have you adapted to the abrupt changes in the market?

Have you maintained consistent communication with all of your audiences?

Do you have a marketing communications plan for ‘today’ and ‘tomorrow?’

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THE LAST WORD

Everyone is feeling the disruptive effects of the pandemic in some way which has many on edge. And communication is a key tool in easing tensions and providing clarity in uncertain times.

How are you keeping your brand alive?

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