Are you sabotaging
your brand launch?
Part 1

How do I approach
a brand launch?

1

Get everyone on board

Leadership buy-in is essential — without it, the rebrand could be undermined or simply underfunded. Have any naysayers to convince?

2

Determine the key decision makers

The fewer, the better for focused, thoughtful discussions and clear-cut decisions.

3

Gather existing brand touchpoints for review

Pull together any interaction or communication made between the brand + customer: collateral, digital, sales materials, advertising, video, PR, etc.

4

Allocate a realistic budget

This process could span months to over a year to complete and will be the face of the brand for 5-10 years.

5

Find “your” branding consultancy

Partner with a consultancy that does great work and has the ability to work in a range of media
(We should talk).

6

Create a launch list

Plan out all aspects of your brand launch.

7

Set a launch date

Pick a date based on an annual sales meeting, trade event, first of the year, etc.

8

Finalize all new brand touchpoints before launch

Get all of your communication materials in place for a unified launch on ‘Day One.’

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Ask yourself...

Are you prepared for a rebrand?

Does your leadership team understand the value of branding?

Do you have a realistic timeline to complete everything on your launch list?

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THE LAST WORD

No one said rebranding was easy but being prepared makes a seemingly daunting process manageable and even enjoyable.

What is your plan?

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