Leadership buy-in is essential — without it, the rebrand could be undermined or simply underfunded. Have any naysayers to convince?
The fewer, the better for focused, thoughtful discussions and clear-cut decisions.
Pull together any interaction or communication made between the brand + customer: collateral, digital, sales materials, advertising, video, PR, etc.
This process could span months to over a year to complete and will be the face of the brand for 5-10 years.
Partner with a consultancy that does great work and has the ability to work in a range of media
(We should talk).
Plan out all aspects of your brand launch.
Pick a date based on an annual sales meeting, trade event, first of the year, etc.
Get all of your communication materials in place for a unified launch on ‘Day One.’