Are you sabotaging your brand launch? Part 1

You have one chance to make a strong first impression with your rebrand. Planning ahead will save you time, money and headaches.

How do I approach a brand launch?

  1. Get everyone on board

    Leadership buy-in is essential — without it, the rebrand could be undermined or simply underfunded. Have any naysayers to convince?

  2. Determine the key decision makers

    The fewer, the better for focused, thoughtful discussions and clear-cut decisions.

  3. Gather existing brand touchpoints for review

    Pull together any interaction or communication made between the brand + customer: collateral, digital, sales materials, advertising, video, PR, etc.

  4. Allocate a realistic budget

    This process could span months to over a year to complete and will be the face of the brand for 5–10 years.

  5. Find “your” branding consultancy

    Partner with a consultancy that does great work and has the ability to work in a range of media (We should talk).

  6. Create a launch list

    Plan out all aspects of your brand launch.

  7. Set a launch date

    Pick a date based on an annual sales meeting, trade event, first of the year, etc.

  8. Finalize all new brand touchpoints before launch

    Get all of your communication materials in place for a unified launch on ‘Day One.’

Ask yourself...

Are you prepared for a rebrand?

Does your leadership team understand the value of branding?

Do you have a realistic timeline to complete everything on your launch list?

The last word

No one said rebranding was easy but being prepared makes a seemingly daunting process manageable and even enjoyable.

What is your plan?
.
.