Launch internally first so your employees feel like they are in the know and makes them more effective brand ambassadors.
You may need presentation decks, scripts for phone calls, formal emails, a launch campaign, press releases and / or social media posts to announce the launch.
Use a unified and coordinated approach to get the word out on ‘Day One.’
Make a clean break and do away with all of your old brand touchpoints: collateral, digital, sales materials, advertising, videos, etc. to avoid a confusing brand experience.
Monitor reactions from your customers, media, etc. and make sure the launch is well received and clearly understood. There will always be those that give a thumbs down…no matter what.
Continue to maintain and build your new brand.