Are you sabotaging your brand launch? Part 2

Buy-in from executives is the first step in the rebranding process. Without their support, a rebrand will be doomed from the start or it will never happen.

How do I launch a brand?

  1. Start the groundswell from the core

    Launch internally first so your employees feel like they are in the know and makes them more effective brand ambassadors.

  2. Tailor the launch for each audience: employees, investors, business partners, the media

    You may need presentation decks, scripts for phone calls, formal emails, a launch campaign, press releases and / or social media posts to announce the launch.

  3. Launch the new brand to the rest of the world

    Use a unified and coordinated approach to get the word out on ‘Day One.’

  4. Out with the old

    Make a clean break and do away with all of your old brand touchpoints: collateral, digital, sales materials, advertising, videos, etc. to avoid a confusing brand experience.

  5. Listen to feedback but ignore the haters

    Monitor reactions from your customers, media, etc. and make sure the launch is well received and clearly understood. There will always be those that give a thumbs down…no matter what.

  6. Keep moving forward

    Continue to maintain and build your new brand.

Ask yourself...

How will you unveil the new brand to each of your key audiences?

How do you plan to phase out your old brand?

How will you maintain the brand post launch?

The last word

Be prepared for launch day so you can flip the switch and unveil your new brand. You’ll get more mileage and buzz out of it and it will be the best chance for a strong first impression.

Will you be ready for launch?
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