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Case Study


How a product came to light.

Brand Identity 

Meet Bkin, the newest product from delta, a sports and housewares product manufacturer headquartered in Boston, MA. Bkin is a high performance, high visibility, wearable LED light developed with personal safety in mind.

Our challenge was to create a recognizable logo that would not only represent Bkin’s form and function but be clear and readable at all sizes and uses, right down to the product branding. Further building on a clean, modern aesthetic, we chose brand colors to represent both the warm and cool colors of the light spectrum. We also created a stylized illustration to communicate Bkin’s use as well as bold and vibrant packaging to be highly visible at retail. As a result, Bkin’s launch was poised to define a new category.

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