A fresh start.

Bottle Bright was founded by two outdoor enthusiasts, who were fed up with the lack of efficient methods for cleaning their reusable water bottles. Rather than waiting around for the next great product to be created, Seth Friedman and Justin Koehneke decided to create it themselves and, soon thereafter, Bottle Bright was born. Bottle Bright is a natural, effervescent cleaning tablet that dissolves in water to remove stains, germs and odors from tough-to-clean containers. And yet, despite its groundbreaking effectiveness, it had little to no brand recognition.

Tasked with repositioning the brand, we teamed up with Bottle Bright and developed a new, highly engaging identity. A simple and modern aesthetic, with a bold, bright color palette, was complemented by a cheeky brand voice that bubbled with personality. The result? A completely reimagined brand story that highlighted Bottle Bright’s naturally sourced ingredients and turned the commonly mundane task of cleaning into something much lighter, brighter, and fun.