Bottle Bright
Case Study
A fresh start.
- Strategy
- Logo
- Brand Identity
- Packaging
- Digital
- Video
- Motion Graphics
- Advertising
- Illustration
Overview
Bottle Bright was founded by two outdoor enthusiasts who were tired of dealing with dirty bottles and ineffective cleaning methods. So they created their own solution: an all-natural, effervescent cleaning tablet that powers through stains and odors in hard-to-reach containers.
Despite its effectiveness, Bottle Bright lacked brand awareness. We repositioned the brand with a modern identity, bright palette, and playful tone of voice. The new branding brought personality and freshness to an otherwise mundane category—turning clean into something fun.
