Based in Washington state, Bowflex is a fitness training brand that sells its wares through direct, retail and international channels. With products ranging from activity trackers to home gyms, they reinvent a piece of equipment, develop the product design, then build a workout system around it.
Our assignment was to create an experience for new product launches. It had to engage in a fun, fresh way, communicate the uniqueness of the product, show its features, educate the customer on how to use it and communicate its benefits. We also had to encourage e-commerce and, of course, incorporate the spirit of Bowflex. Talk about heavy lifting. The experiences developed were energetic, aspirational, informative and most importantly, persuasive.