HydraPak

HydraPak Hero Image HydraPak Hero Image

HydraPak

Overview

The path to adventure.


Brand Strategy 
Brand Identity 
Naming 
Packaging 
Collateral 
Advertising 
Product Graphics 
Video  
Motion Graphics 
Trade Show 
Apparel 

HydraPak has been the industry standard for innovative hydration for almost 20 years. Initially focusing on mountain biking equipment, they eventually expanded into other sports. Today, over 50 brands use their systems in their products. Unfortunately, a strong reputation within the outdoor sports industry doesn’t always add up to consumer brand recognition.

Working collaboratively with HydraPak, we repositioned them as a performance hydration brand, shifting product development from simply making cool things to making products for top performance athletes. We developed a distinct and modern visual system with dynamic, authentic imagery, bold typography and even a proprietary blue. Finally, a clean, smart, recognizable logo completed the rebranding for a much-needed makeover.

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