HydraPak has been the industry standard for innovative hydration for almost 20 years. Initially focusing on mountain biking equipment, they eventually expanded into other sports. Today, over 50 brands use their systems in their products. Unfortunately, a strong reputation within the outdoor sports industry doesn’t always add up to consumer brand recognition.
Working collaboratively with HydraPak, we repositioned them as a performance hydration brand, shifting product development from simply making cool things to making products for top performance athletes. We developed a distinct and modern visual system with dynamic, authentic imagery, bold typography and even a proprietary blue. Finally, a clean, smart, recognizable logo completed the rebranding for a much-needed makeover.