Memorex

Overview

Long before the tech boom, Memorex had already staked its claim in Silicon Valley as a pioneer in storage media. Eventually expanding into audio and consumer electronics, the brand became a household name thanks to its iconic “Is it live or is it Memorex?” campaign. But over time, too many divisions diluted the brand and fragmented its identity.

With no budget for advertising and retail as the only touchpoint, we set out to unify and refresh Memorex with a bold new identity. The logo was designed to perform in every size and medium, while vibrant packaging, quirky copy, and expressive typography made the brand stand out on shelf. It was the first time in years the brand looked—and felt—cohesive across all product lines.