Founded in Australia, but eventually landing in California, Quiksilver became recognized as the premium youth lifestyle clothing brand within the global action sports market. But even with dozens of product lines, when it came to marketing, they used a one size fits all approach.
Our assignment was to create a tailored approach for each of Quiksilver’s technical product divisions, while maintaining the true spirit of the brand. Based on product type and consumer group, we came up with a campaign that captured spontaneous and irreverent moments. The visual and verbal tone furthered their honest and authentic brand image, voice and personality and hit the perfect balance between style and substance.