Quiksilver

Overview

Founded in Australia, but eventually landing in California, Quiksilver became recognized as the premium youth lifestyle clothing brand within the global action sports market. But even with dozens of product lines, when it came to marketing, they used a one-size-fits-all approach.

Our assignment was to create a tailored approach for each of Quiksilver’s technical product divisions while maintaining the true spirit of the brand. Based on product type and consumer group, we developed a campaign that captured spontaneous and irreverent moments. The visual and verbal tone enhanced their authentic brand personality and hit the perfect balance between style and substance.