Quiksilver Womens

Quiksilver Women's brand case study hero image: vibrant and adventurous lifestyle moment showcasing carefree energy and personal style. Quiksilver Women's brand case study hero image: vibrant and adventurous lifestyle moment showcasing carefree energy and personal style.

Case Study

Effortlessly bold.

  • Brand Identity
  • Brand Strategy
  • Art Direction
  • Advertising
  • Digital
  • Catalog
  • Lookbook
  • Packaging
  • Retail
  • AV

Overview

Quiksilver Womens was born from the same adventurous spirit that defined Quiksilver but with a distinctly feminine twist. Designed for the 18 to 24-year-old global female market, the brand captures the essence of youth culture, blending bold trends with timeless style.

For Quiksilver Womens, the global launch campaign centered on empowering women with a story of timeless style and bold independence. We balanced the connection to the energy of the men’s brand while crafting a distinctly feminine identity. Branded content, in-store displays, online campaigns, and audio-visual storytelling worked together to create a consistent and authentic brand experience on a global scale.

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