Delta

Overview

For over 35 years, Delta Cycle has successfully created and sold products in the cycling industry. They also had a presence in home organization under The Art of Storage brand, alongside other distinct product lines. With new market opportunities, limited brand awareness, and increased retail competition, Delta needed a unified brand strategy and identity.

We consolidated their offerings under one master brand—delta—and developed a flexible naming and identity system. This structure allowed delta to expand into new product categories while remaining clear and cohesive to a wide audience. The new identity expresses a smart, design-driven mindset through a bold, modern visual language.