Brand evolving at 15,000 ft.

In 2005, two Stanford Business School friends started ICON, an innovative new aircraft manufacturer. The timing wasn’t accidental. Just one year prior, the FAA’s dramatic regulation changes helped create the Light Sport Aircraft category, redefining the possibilities for aviation. ICON was ready for take-off. A small aircraft called the A5 would be their premier plane. The problem? No one knew who they were.

Tasked with expanding their brand identity, we created work that highlighted their focus on innovation, passion for performance and attention to detail - all without coming off as technical. We developed consistent messaging and used powerful typography and striking imagery for a modern and clean aesthetic. A visual brand voice was born.