Polar Bottle
Case Study
Replenishing the brand.
- Brand Strategy
- Brand Identity
- Naming
- Packaging
- Product Graphics
- Brand Application
- Collateral
Overview
Over 20 years ago, Robert Heiberger and Judy Amabile founded Polar Bottle in Boulder, Colorado. They invented the first plastic insulated sport bottle which transformed their business from a tiny startup to a successful global brand. But in recent years, Polar Bottle has faced declining sales and low brand recognition.
Igawa Design needed to develop a new brand platform and strategy that leveraged the brand’s core strengths and transitioned them from a brand of yesterday into a spirited, relatable brand of tomorrow. We created an iconic mark that incorporates the Pole Star as a symbol of the guiding light for the brand’s constant drive to innovate. The new visual identity is bold, refreshing, and approachable.
