Replenishing the brand.

Over 20 years ago, Robert Heiberger and Judy Amabile founded Polar Bottle in Boulder, Colorado. They invented the first plastic insulated sport bottle which transformed their business from a tiny startup to a successful global brand. But in recent years, Polar Bottle has faced declining sales and low brand recognition.

Igawa Design needed to develop a new brand platform and strategy that leveraged the brand’s core strengths and transition them from a brand of yesterday, to a spirited, relatable brand of tomorrow. We created an iconic mark that incorporates the Pole Star as a symbol of the guiding light for the brand’s constant drive to innovate. The new visual identity is bold, refreshing and approachable.